• Home>
  • About Indian Cable TV Industry

Addressable Cable Opportunity in India

TV Evolution in India

Current status of digitization

Phase Regulatory date for shutdown No. of paid C&S subs (Mn) Non-Digitised subs (Mn) Digitisation including subs
Phase I June 2012 12 1 < 90%; (100% excluding Chennai)
Phase II March 2013 22 1 < 95%
Phase III December 2015 32 14 ~ 50%
Phase IV December 2016 73 54 ~ 25%
Total   139 70 ~ 60%

Impact of Digitization

Digitisation will benefit all stakeholders including consumers, the broadcasting industry, the distribution industry and the government. Consumers will benefit through an easy access to hundreds of new channels, sharper picture quality, better services and customised channel packages based on their individual preferences.

Consumers

Consumers will benefit through an easy access to hundreds of new channels, sharper picture quality, better services and customised channel packages based on their individual preferences.

The broadcasting sector

The broadcasting sector will benefit through higher transparency, resulting in lesser revenue leakages, more accurate subscriber base information and higher subscription revenues.

The distribution sector

The distribution sector will benefit from higher subscription revenues, more efficiencies, better margins, opportunity to sell bundled services and more accurate data collection.

The Government

The Government will benefit through higher transparency resulting in higher tax revenues. This has been a key reason for the rapid growth of the Direct-To-Home (DTH) business.

India likely to follow the International Cable Markets, the path to Last Mile Consolidation and Digitization

  • Globally, develpoment of the Cable TV business on ownership of the last mile, with cable MSOs operating as B2C busenesses. Successful B2C last-mile MSOs arount the world includes of Comcast, Time Warner Cable and Cablevission in the US and Liberty Global in UK.
  • Cable TV industry has witnessed consolidation in key global markets with top 5 players controlling majority of the share.
  •  

    Consolidation Started Year

    Pre Consolidation Dynamics

    Post Consolidation Dynamics

  • USA

    1994

    50+ Large MSOs

  • UK

    1991

    50+ Players

  • JAPAN

    1993

    680+ Players

  • TIWAN

    1996

    600+ Players

  • INDIA

    2012

    6000 MSOs