Mr. Ajay Singh, Chairman, GTPL Hathway, moderated the discussion on audience viewership measurement. Experts discussed that it is necessary that more research companies get into viewership measurement to reduce dependence on a single organization. @Aditi1810 @journoImran

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16th SatCab Symposium 2026
Dr. Deepali Sharma, Advisor (B& CS), TRAI, says that aggregation models are proving to be successful. TRAI aims to expand services, expand platforms and enable innovation rather than supporting any single model.

16th SatCab Symposium 2026
Mr. Yatin Gupta, Senior Vice President, GTPL Hathway, opines that DPOs deserve to play a bigger role in distribution of channels and calls for price flexibility as well as a fresh look at the existing regulations by the Regulator.

In view of the changing TV distribution landscape, AIDCF is expanding its membership to include IPTV Operators in addition to MSOs. Interested Operators may apply.

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Joining the All India Digital Cable Federation (AIDCF) provides MSOs with several strategic and operational advantages:
 
  1. Industry Influence: As a member of AIDCF, MSOs are part of an influential body representing over 80% of the market share in the digital cable industry. Members can collectively shape industry policies and regulatory frameworks, ensuring a favorable operating environment.
 
  1. National Level Presence: AIDCF’s extensive reach and influence extend across India, allowing it to represent MSOs at a national level. This national presence ensures that members are part of a cohesive and unified body that has a say in the development and future direction of the industry.
 
  1. Regulatory Engagement: AIDCF acts as a collective voice for MSOs in discussions with the Ministry of Information and Broadcasting (MIB) and the Telecom Regulatory Authority of India (TRAI). Acting as a bridge between its members, AIDCF ensures that the concerns and needs of MSOs are communicated clearly and efficiently. This direct interaction fosters a regulatory environment that aligns with members’ interests and industry goals.
 
  1. Government Engagement: AIDCF’s advocacy efforts extend to both state and central government levels, ensuring that the voices of its members are heard and considered in policy discussions and legislative processes. By having representation at multiple levels of governance, AIDCF ensures that members’ interests are consistently advocated for, leading to more informed and balanced policy decisions.
 
  1. Networking and Collaboration: Members have opportunities to connect with other leading MSOs, broadcasters, and industry experts. This network facilitates knowledge sharing, partnerships, and strategic alliances that drive innovation and business growth.
By becoming a member, MSOs strengthen their position in the industry, gain a competitive edge, and have a say in shaping the future of digital cable services in India.
 
To apply for membership, please click the link below to download the membership form and submit it as per the provided instructions.